| Summary: | This article aims to examine the role of innovations and liability of economic entities when setting up businesses in Ukraine’s current conditions, define the role, prospects and value of other business players during market analysis by the example of corporate game and designing of efficient tools for enhancing the speed of implementing an eco-friendly and technological business and its integration into global communities. Any activity enhances relations between economic entities and encourages the establishment of cooperations, groups, communities whose activities can be considered from the perspective of corporate games. It is found that social media development has resulted in consolidation of entrepreneurs and emergence of trends, which can be easier corrected externally and can increase the probability of eco-friendly business adoption. The model of corporate games has been substantiated, taking into account individual contributions to self-advancement and education, which facilitates higher liability and integration of innovations into businesses. The article describes tools for assessing the introduction of ecological business development that should be implemented by economic entities for comprehensive analysis of enterprise operations. Ukraine can increase the speed of building up innovative businesses while enhancing the liability of each entrepreneur and establishing cooperation that can be considered from the perspective of corporate game.
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