QUALITY INVESTMENT, A MAJOR FACTOR IN CONQUERING NEW MARKETS

The competition that characterizes the market economy, forces companies to use appropriate methods and techniques to maintain their position in the market, or to penetrate new ones. For this, an important investment is in the quality of the company's produc...

Full description

Bibliographic Details
Main Author: MADAR Anca
Format: Article
Language:English
Published: Transilvania University Press 2021-06-01
Series:Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
Subjects:
Online Access:http://webbut.unitbv.ro/bulletin/Series%20V/2021/BULETIN%20I/12_MADAR.pdf