QUALITY INVESTMENT, A MAJOR FACTOR IN CONQUERING NEW MARKETS

The competition that characterizes the market economy, forces companies to use appropriate methods and techniques to maintain their position in the market, or to penetrate new ones. For this, an important investment is in the quality of the company's produc...

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Main Author:	MADAR Anca
Format:	Article
Language:	English
Published:	Transilvania University Press 2021-06-01
Series:	Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
Subjects:	quality customer satisfaction quality strategy quality management
Online Access:	http://webbut.unitbv.ro/bulletin/Series%20V/2021/BULETIN%20I/12_MADAR.pdf

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spelling	doaj-38037c334524403c865f9f07c0a4d0292021-08-23T08:46:36ZengTransilvania University PressBulletin of the Transilvania University of Brasov. Series V : Economic Sciences2065-21942065-21942021-06-0114(63)1113120https://doi.org/10.31926/but.es.2021.14.63.1.12QUALITY INVESTMENT, A MAJOR FACTOR IN CONQUERING NEW MARKETSMADAR Anca0Transilvania University of Brasov, RomaniaThe competition that characterizes the market economy, forces companies to use appropriate methods and techniques to maintain their position in the market, or to penetrate new ones. For this, an important investment is in the quality of the company's products, processes and staff. Applying the principles of total quality management and implementing appropriate quality strategies help companies achieve better results in their work. In this paper, the author aimed to exemplify how the implementation of a quality strategy correctly chosen and put into practice led to a considerable improvement in the results of the company studied. To accomplish the work, the author analysed the literature and documents of the company.http://webbut.unitbv.ro/bulletin/Series%20V/2021/BULETIN%20I/12_MADAR.pdfqualitycustomer satisfactionquality strategyquality management
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	MADAR Anca
spellingShingle	MADAR Anca QUALITY INVESTMENT, A MAJOR FACTOR IN CONQUERING NEW MARKETS Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences quality customer satisfaction quality strategy quality management
author_facet	MADAR Anca
author_sort	MADAR Anca
title	QUALITY INVESTMENT, A MAJOR FACTOR IN CONQUERING NEW MARKETS
title_short	QUALITY INVESTMENT, A MAJOR FACTOR IN CONQUERING NEW MARKETS
title_full	QUALITY INVESTMENT, A MAJOR FACTOR IN CONQUERING NEW MARKETS
title_fullStr	QUALITY INVESTMENT, A MAJOR FACTOR IN CONQUERING NEW MARKETS
title_full_unstemmed	QUALITY INVESTMENT, A MAJOR FACTOR IN CONQUERING NEW MARKETS
title_sort	quality investment, a major factor in conquering new markets
publisher	Transilvania University Press
series	Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
issn	2065-2194 2065-2194
publishDate	2021-06-01
description	The competition that characterizes the market economy, forces companies to use appropriate methods and techniques to maintain their position in the market, or to penetrate new ones. For this, an important investment is in the quality of the company's products, processes and staff. Applying the principles of total quality management and implementing appropriate quality strategies help companies achieve better results in their work. In this paper, the author aimed to exemplify how the implementation of a quality strategy correctly chosen and put into practice led to a considerable improvement in the results of the company studied. To accomplish the work, the author analysed the literature and documents of the company.
topic	quality customer satisfaction quality strategy quality management
url	http://webbut.unitbv.ro/bulletin/Series%20V/2021/BULETIN%20I/12_MADAR.pdf
work_keys_str_mv	AT madaranca qualityinvestmentamajorfactorinconqueringnewmarkets
_version_	1721198614440574976

QUALITY INVESTMENT, A MAJOR FACTOR IN CONQUERING NEW MARKETS

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