PEMANFAATAN TEKNOLOGI DATA MINING DALAM MENENTUKAN EFEKTIFITAS PENYEBARAN BROSUR

• Main Author: Fajar Ardanu
• Format: Article
• Language: Indonesian
• Published: Universitas Pembangunan Nasional "Veteran" Yogyakarta 2014-09-01
• Series: Telematika
• Online Access: http://fajar.upnyk.ac.id/index.php/telematika/article/view/278

During this time many organizations or companies that perform marketing products using brochures . The spread of this brochure done anywhere and at any time regardless of the amount . The purpose of this course the distribution of brochures to attract people to buy a product from a company or organization . However , companies often do not pay attention to when the time is right to make the distribution of brochures where and who are the target consumers of the company in accordance with the products on offer , so it designed a system with data mining technology that can be used to determine the distribution of brochures schedule , location deployment brochures and anyone taget consumer . The methodology used in the making of this application is a waterfall methodology . While the software used in building this application is c45 algorithm and its implementation in the form of desktop built using Visual Basic 6.0 and SQL Server 2000 . Application of data mining technology using c45 algorithm gives information in determining the effectiveness of the distribution of brochures . This application also comes with a data member and employee information . Keywords : brochure, data mining, aplication, algoritma c45