Impact of consumer innovativeness on risk and new product adoption: a moderating role of Indonesia’s demographic factors

Impact of consumer innovativeness on risk and new product adoption: a moderating role of Indonesia’s demographic factors

Consumer innovativeness is an important driver of economic progress and a country’s position in global competition. This study aims to examine the moderating effect of demographic factors of Indonesian consumers on the impact of consumer innovativeness on perceived risk and new product adoption. The...

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Bibliographic Details
Main Authors:	Anna Triwijayati, Melany, Dian Wijayanti
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2020-12-01
Series:	Innovative Marketing
Subjects:	adoption consumer demography innovativeness new product purchase
Online Access:	https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/14404/IM_2020_04_Triwijayati.pdf

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