Attributes of Lifestyle Consumer Related to the Use of Organic Products Retail Specialist

• Main Authors: Sergio Silva Braga Junior, Alipio Ramos Veiga Neto, Nelson Russo Moraes
• Format: Article
• Language: Portuguese
• Published: Universidade Nove de Julho 2014-11-01
• Series: REMark: Revista Brasileira de Marketing
• Subjects: Produto Orgânico; Estilo de Vida; Varejo; Sustentabilidade; Qualidade de Vida
• Online Access: http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/2781

To evaluate the relationship between attributes of lifestyle and consumption of organic products in specialty retail, this research sought to understand who the consumer of organic products in specialty retail. To serve this purpose, a field survey of qualitative and quantitative nature was conducted with a sample of 60 subjects covered at the time of purchase at a grocery store specializing in organic products in the city of São Paulo/SP. To justify the sample size G*Power 3.1.7 software with the specifications recommended in the literature. The collected sample was sufficient to detect the desired effects of Structural Equation Modeling with Partial Least Squares Method (Partial Least Square - PLS). As a result it was observed that consumers of organic produce state to adopt a healthy lifestyle and attributed the following determinants for buying organic produce factors: the quality and the benefits that accrue to the same health.