A Three-Stage method for Data Text Mining: Using UGC in Business Intelligence Analysis
The global development of the Internet, which has enabled the analysis of large amounts of data and the services linked to their use, has led companies to modify their business strategies in search of new ways to increase marketing productivity and profitability. Many strategies are based on busines...
Main Authors: | Jose Ramon Saura, Dag R Bennett |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2019-04-01
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Series: | Symmetry |
Subjects: | |
Online Access: | https://www.mdpi.com/2073-8994/11/4/519 |
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