Private Label and Macroeconomic Indicators: Europe and USA

Private Label and Macroeconomic Indicators: Europe and USA

In this study, we have analyzed the impact and evolution of some of the most important macroeconomic indices on the market share and value of private brands. The originality and objective of this work is the linkage of macroeconomic variables in European countries and the USA with the evolution of p...

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Bibliographic Details
Main Authors: Eloy Gil-Cordero, Francisco Javier Rondán-Cataluña, Daniel Sigüenza-Morales
Format: Article
Language:English
Published: MDPI AG 2020-11-01
Series:Administrative Sciences
Subjects:
private label
macroeconomic indexes
Europe
USA
market share
Online Access:https://www.mdpi.com/2076-3387/10/4/91

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