CASE STUDY: THE IMPACT OF INNOVATION PROCESS ON TURNOVER OF GEO – TOPO COMPANY

• Main Author: Drienovski Kristina – Jana
• Format: Article
• Language: deu
• Published: University of Oradea 2014-07-01
• Series: Annals of the University of Oradea: Economic Science
• Subjects: turnover, innovation, SME, economic analysis, performance
• Online Access: http://anale.steconomiceuoradea.ro/volume/2014/n1/065.pdf
• ISSN: 1222-569X; 1582-5450

This paper presents a case study of the impact of innovation process on the turnover of the GEO - TOPO company in order to highlight the existence of less convenient situations where innovation costs are not included in income madeby the company. Thru this study the paperwork highlights the importance of company’s turnover despite the fact that this indicator is one that presents past performances. Most of the existing literature presents positive aspects of the innovation process, and for the future decisions recommends economic forecast. There are studies showing the risks of the innovation process, including the possibility of bankruptcy of the company due to the failure of the innovation process, but this work represents a practical reality, a point of arrival for the past research and a starting point for the future theories. Bibliographic documentation and research of the enterprises documents were the basis of confirmation for theories regarding the risks of innovation process and an anchor for issuing statements about the negative impact of innovation process on turnover. The results obtained in this study show the importance of turnover in future decisions of the enterprise in order to support an possible and immediate failure. This study has its limitation, because it refers to the result of a service provider SME that has introduced a process of organizational innovation. The results are accurate, this work is part of a broader research regarding the impact of innovation process on companies economic and financial performance. This research supports the entrepreneur in decisions making, comes as a backup plan to avoid bankruptcy, and proposes a closer connection between the marketing department and the accounting in an enterprise. In businesses that have outsourced accounting services, this study provides contractor necessary information for a correct decision without the need for a detailed explanation of the accounts and positions balance sheet.