The Reinvesting Impact of Promotional Activity and Store Atmosphere on Impulse Buying Behavior: The Mediating Role of Payment Facility

The Reinvesting Impact of Promotional Activity and Store Atmosphere on Impulse Buying Behavior: The Mediating Role of Payment Facility

This study aims to recognize the factor effecting impulse buying behaviour with the mediation effect of payment facility. This study is based on primary data and data collected from Hyderabad Division of Sindh, Pakistan through adopted questionnaire. Number of respondents were 200 females who are en...

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Bibliographic Details
Main Authors: Syed Mir Muhammad Shah, Jan Muhammad Sohu, Sarfraz Ahmed Dakhan, Raja Sikander Ali, Ikramuddin Junejo, Irfan Mir Chouhan
Format: Article
Language:English
Published: UIKTEN 2021-02-01
Series:TEM Journal
Subjects:
promotional activity
store atmosphere
impulse buying behaviour
payment facility
Online Access:http://www.temjournal.com/content/101/TEMJournalFebruary2021_221_225.pdf

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