ON THE STRATEGIC DEVELOPMENT OF FOOD INDUSTRY ENTERPRISES

• Main Authors: Dmytriy Nekhaychuk, Yuliya Nekhaychuk
• Format: Article
• Language: Russian
• Published: Volgograd State University 2018-01-01
• Series: Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 3, Èkonomika,Èkologiâ
• Subjects: enterprise strategy; development; industry; influence of factors; competition
• Online Access: http://ges.jvolsu.com/index.php/ru/component/attachments/download/1217
• ISSN: 1998-992X; 2408-9478

The article delas with the issues of strategic development of enterprises on the example ofthe food industry companies. The work suggests the classification of the factors influencing the strategy planning into internal and external ones, which, in their turn, can affect the quantitative indicators established by the enterprise as the objectives. It is clarified that taking into account the financial capabilities of the enterprise in strategic planning will allow to evaluate strategic ones more realistically. It is shown that the ultimate tasks of strategic planning are to correspond to the real capabilities of the enterprise and they are to be aimed at maximizing the use of the existing potential of the enterprise. When planning a corporate strategy, the main goal should be to create a different way of development, based on all resources and skills, which is the opposite of environmental constraints. The study also shows the company’s strategies in conditions of uncertain external environment. The investigation identifies some strategic goals that are the initial objectives of strategic planning, namely, it focuses on attractive markets, increasing the market segment, and retaining the existing market positions. It is proved that the preference for a specific development strategy of the industry depends on the existing positions and the positions that will be achieved as a result of the implementation of the previous strategies, the specifications of the goods circulating in the market, the market conditions and the degree of its competition, the development of state regulation, and the resource potential of the industry. As for the food industry enterprises, when choosing a strategy, it is suggested to use the following methods: “assessing the impact of macro-environment factors”, “determining the driving forces of the industry”, “clarifying and evaluating the key factors of success” and “determining the influence groups”.