Materialism In The Context Of Luxury Consumers
In this article, the established objective is to identify the relationship between socio demographic variables and materialism of the construct in the context of luxury consumer segment. To measure materialism used the theoretical model Richins (2004), tested and adapted nationally by Ponchio and Sp...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | Portuguese |
| Published: |
Faculdade de Tecnologia Eniac
2015-11-01
|
| Series: | Revista Eniac Pesquisa |
| Subjects: | |
| Online Access: | http://ojs.eniac.com.br/index.php/EniacPesquisa/article/view/275 |