Creating social marketing strategy on the internet within preventive health care - human papilloma virus vaccination campaign
Introduction/Objective. The main aim of the paper is to develop a foundation for creating internet social marketing strategy in preventive health care, through research and campaign for vaccination against human papillomavirus (HPV). The aim of the study was to introduce a strategic approach of soci...
Main Authors: | Mitrović Jelena, Knežević Sandra, Žugić Jelena, Kostić-Stanković Milica, Jović Marija, Janičić Radmila |
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Format: | Article |
Language: | English |
Published: |
Serbian Medical Society
2019-01-01
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Series: | Srpski Arhiv za Celokupno Lekarstvo |
Subjects: | |
Online Access: | http://www.doiserbia.nb.rs/img/doi/0370-8179/2019/0370-81791800063M.pdf |
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