Towards the very nature of corporate strategy
Current approaches to corporate strategy are overwhelmingly based on a metaphorical – and mostly unarticulated – understanding of the essential nature of corporations. In this paper we argue that in order to understand corporate strategy it is critical to understand the very nature of the entity cal...
Main Authors: | D. Heil, T. Maxwell, L. Whittaker |
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Format: | Article |
Language: | English |
Published: |
AOSIS
2003-03-01
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Series: | South African Journal of Business Management |
Online Access: | https://sajbm.org/index.php/sajbm/article/view/673 |
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