Towards the very nature of corporate strategy

Current approaches to corporate strategy are overwhelmingly based on a metaphorical – and mostly unarticulated – understanding of the essential nature of corporations. In this paper we argue that in order to understand corporate strategy it is critical to understand the very nature of the entity cal...

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Bibliographic Details
Main Authors: D. Heil, T. Maxwell, L. Whittaker
Format: Article
Language:English
Published: AOSIS 2003-03-01
Series:South African Journal of Business Management
Online Access:https://sajbm.org/index.php/sajbm/article/view/673