Knowledge and its creation – the case of introducing product to the market
This paper deals with a marketing strategy of product Pregnium® of Walmark Company from the view of knowledge creation and knowledge sharing for successful introducing of product to the market. Product is a nutritional supplement which is intended for pregnant women. This paper is divided into the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Vilnius Gediminas Technical University
2011-11-01
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| Series: | Business: Theory and Practice |
| Subjects: | |
| Online Access: | https://journals.vgtu.lt/index.php/BTP/article/view/8687 |
| Summary: | This paper deals with a marketing strategy of product Pregnium® of Walmark Company from the view of knowledge creation and knowledge sharing for successful introducing of product to the market. Product is a nutritional supplement which is intended for pregnant women. This paper is divided into the following main chapters: First chapter deals with knowledge management of main relevant definitions and resources. Second chapter deals with characteristics of market and product. Third chapter shows a research method and main results. Fourth chapter, the discussion, shows the main points of created marketing strategy. The last chapter is intended as a conclusion in terms of knowledge use by creating the given marketing strategy.
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| ISSN: | 1648-0627 1822-4202 |