Inteligência competitiva no cerne do ambiente corporativo

Susceptible to rapid changes in the market and technology, companies need to be able to make change a natural condition and quickly adapt their strategies to ceaseless developments. Thus, good information emerges as a survival factor for companies that want to be successful. From a quantitative appr...

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Bibliographic Details
Main Authors: César Ricardo Maia de Vasconcelos, Felipe Nalon Castro, Thayanne Lima Duarte Pontes, Alda Cristina Mariano Pimentel
Format: Article
Language:English
Published: Konrad Lorenz Fundación Universitaria 2018-07-01
Series:Suma de Negocios
Subjects:
Online Access:https://editorial.konradlorenz.edu.co/2018/11/inteligencia-competitiva-no-cerne-do-ambiente-corporativo.html