Consumers’ Empowerement for a New Marketing Paradigm
The marketing practices of the companies show that not all of them are observing ethical and moral standards and they manipulate the consumers. This paper has as main goal to examine the most usual unethical techniques, the present status of consumers’ power and how more power could work for a new m...
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| Format: | Article |
| Language: | English |
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Editura ASE Bucuresti
2013-09-01
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| Series: | Romanian Economic Journal |
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| Online Access: | http://www.rejournal.eu/Portals/0/JE%2049/Danciu,%20Victor.pdf |