Assessing the Field of Media Management and Economics Research: Looking Back, Looking Forward

I am honored to be asked by my friend and colleague, Dr. Germán Arango, to provide a contribution to this special issue of Palabra Clave devoted to the topic of media markets and industries, which also will serve to relaunch the Latin American Media Management Association (LAMMA). It has been my pri...

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Bibliographic Details
Main Author: Alan B. Albarran
Format: Article
Language:English
Published: Universidad de La Sabana 2014-10-01
Series:Palabra Clave
Subjects:
Online Access:https://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/4645