PENGARUH STRATEGI GREEN MARKETING MIX DAN PENGETAHUAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Konsumen Ponsel NOKIA)

PENGARUH STRATEGI GREEN MARKETING MIX DAN PENGETAHUAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Konsumen Ponsel NOKIA)

Abstract: This study aimed to identify and analyze the influence of green marketing mix strategy and product knowledge on purchasing decisions, consumer studies Nokia phone in Jakarta. Type of research design used was descriptive research, conducted at the biggest mobile phone mall ITC Roxy Mas, wit...

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Bibliographic Details
Main Author: Fiona Annisa
Format: Article
Language:English
Published: Universitas Mercu Buana 2016-05-01
Series:MIX: Jurnal Ilmiah Manajemen
Online Access:http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/611

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