Using experiential marketing to leverage the small and medium-sized enterprises’ brand repositioning and revitalisation
Background: It is easily discernible from theories that experiential marketing spawns frequent brand diagnosis, repositioning and revitalisation. However, the question as to how it can be used to leverage the repositioning and revitalisation of the usually struggling small and medium-sized enterpris...
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| Format: | Article |
| Language: | English |
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AOSIS
2018-08-01
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| Series: | The Southern African Journal of Entrepreneurship and Small Business Management |
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| Online Access: | https://sajesbm.co.za/index.php/sajesbm/article/view/128 |