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table.MsoNormalTable {mso-style-name:"Tabela normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} table.MsoTableGrid {mso-style-name:"Tabela com grade"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-unhide:no; border:solid windowtext 1.0pt; mso-border-alt:solid windowtext .5pt; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-border-insideh:.5pt solid windowtext; mso-border-insidev:.5pt solid windowtext; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} --> <!--[endif]--> <p class="MsoNormal" style="text-align: justify;"><strong><span style="font-size: 9pt; font-family: "Ecofont Vera Sans","sans-serif";">RESUMO</span></strong></p> <p class="MsoNormal" style="margin-bottom: 6pt; text-align: justify; line-height: 12pt;"><span style="font-size: 9pt; font-family: "Ecofont Vera Sans","sans-serif";">Muitos varejistas foram fundados como pequenas empresas, cuja gestão estava concentrada nos sócios, de maneira informal; entretanto, cresceram e atingiram um nível no qual a gestão familiar e informal não mais é eficiente. Assim, muitos proprietários perceberam a necessidade de profissionalizar a gestão de suas empresas, preparando-as para continuar a crescer. Este trabalho teve como objetivo estudar o processo de profissionalização da gestão nas empresas varejistas familiares e suas implicações gerenciais, explorando com maior profundidade aspectos-chave inerentes a este processo. Foram desenvolvidos dois estudos de casos envolvendo a profissionalização da gestão de dois grupos varejistas. Posteriormente, os autores elaboraram uma série de proposições acerca do processo estudado. Constatou-se que a iniciativa rumo à gestão mais profissional dos negócios deve partir dos sócios da organização, que devem substituir o controle operacional pelo planejamento. Deve-se citar também que uma estrutura administrativa mais profissional facilita a implementação de ações e práticas mais modernas de gestão. Também merece destaque neste processo a necessidade de estruturar um organograma formal de gestão e de estabelecer um sistema de controle mais amplo, transformando o controle micro, focado em atividades, em controle macro, focado em resultados.</span></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-size: 9pt; font-family: "Ecofont Vera Sans","sans-serif";"> </span></p> <p class="MsoNormal" style="text-align: justify;"><strong><span style="font-size: 9pt; font-family: "Ecofont Vera Sans","sans-serif";" lang="EN-US">Palavras-Chave</span></strong></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-size: 9pt; font-family: "Ecofont Vera Sans","sans-serif";" lang="EN-US">Profissionalização; gestão familiar; varejo.</span></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-size: 9pt; font-family: "Ecofont Vera Sans","sans-serif";" lang="EN-US"> </span></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-size: 9pt; font-family: "Ecofont Vera Sans","sans-serif";" lang="EN-US"> </span></p> <p class="MsoBodyText" style="margin-bottom: 0.0001pt;"><strong><span style="font-size: 9pt; font-family: "Ecofont Vera Sans","sans-serif";" lang="EN-US">ANALYSIS OF THE PROFESSIONALIZATION PROCESS OF MANAGEMENT OF FAMILY BUSINESS OPERATING IN RETAIL</span></strong></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-size: 9pt; font-family: "Ecofont Vera Sans","sans-serif";" lang="EN-US"> </span></p> <p class="MsoNormal" style="text-align: justify;"><strong><span style="font-size: 9pt; font-family: "Ecofont Vera Sans","sans-serif";">ABSTRACT</span></strong></p> <p class="MsoNormal" style="margin-bottom: 6pt; text-align: justify; line-height: 12pt;"><span style="font-size: 9pt; font-family: "Ecofont Vera Sans","sans-serif";" lang="EN-US">Many retailers was founded as a small business, whose management was concentrated in the partners. However, grew and reached a level at which family and informal management no longer is efficient. Thus, many owners saw the need to professionalize the management of their businesses, preparing them to continue to grow. This study aimed to explore the process of professionalization of management in retail companies and their managerial implications, exploring in greater depth some key aspects inherent in this process. Were analyzed two case studies involving the professional management of two retail groups. Subsequently, were developed a series of propositions about the observed process. It was found that the initiative for a more professional business must originate from the organization's owners, who must replace the operational control by planning. It is worth mentioning that a more professional management structure facilitates the implementation of actions and practices of modern management. It should also be highlighted in this process the need to structure a formal organizational structure of management and establish a wider control system, transforming the control micro, focused on activity, in macro control, focused on results.</span></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-size: 9pt; font-family: "Ecofont Vera Sans","sans-serif";" lang="EN-US"> </span></p> <p class="MsoNormal" style="text-align: justify;"><strong><span style="font-size: 9pt; font-family: "Ecofont Vera Sans","sans-serif";" lang="EN-US">Keywords</span></strong></p> <span style="font-size: 9pt; font-family: "Ecofont Vera Sans","sans-serif";" lang="EN-US">Professionalization; family management; retail.</span>
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