CROSS-MARKETING IN THE PROMOTION OF TOURIST SERVICES
The article considers the essence and possibility of application of marketing technologies "cross-marketing" in the promotion of tourism services. In the process, the study identified the main conditions for the use of cross-marketing in the tourism industry. Analyzed tools for cross-marke...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Minin Nizhny Novgorod State Pedagogical University
2017-09-01
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| Series: | Вестник Мининского университета |
| Subjects: | |
| Online Access: | https://vestnik.mininuniver.ru/jour/article/view/69 |