How can a local company face the competition of a multinational company? Industrias Ramo vs. Bimbo de Colombia
The company Productos Ramo S.A.S. «Simplified Joint-Stock Company», leader in the pastry and bakery sector in Colombia since 1956 and with special emphasis on the city of Bogotá, had competed in a relatively stable environment for many years, with no major competitors until 1995, when the Mexican mu...
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| Format: | Article |
| Language: | English |
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Universidad de Chile
2020-05-01
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| Series: | Estudios de Administración |
| Online Access: | https://estudiosdeadministracion.uchile.cl/index.php/EDA/article/view/56968 |