Credibility assessment for sustainable consumption: A laboratory study
Sustainable consumption has the potential to hold firms accountable for the negative externalities they impose on society and the environment, but consumers are often unsure whether to believe that the products and companies promoted as being sustainable are truly sustainable. This research investig...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2017-01-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/23311975.2017.1356608 |