Introducing a mobility on demand system to prospective users with the help of a serious game
Sustainable mobility concepts are challenged to create a positive users' attitude and a high willingness-to-use to be adopted and survive on the market. Prospective users must not merely be informed about the service but become involved and feel affected. The contribution introduces a digital l...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2019-12-01
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| Series: | Transportation Research Interdisciplinary Perspectives |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2590198219300788 |