Customer Engagement through Using Anime Stylized Advertisement

The paper analyses the ways how to engage more customers using anime stylized advertisement and provides new insights on it. The data was obtained through the scientific literature analysis and qualitative research. The results were provided based on in-depth interviews.

Bibliographic Details
Main Authors:	Klebanskaja Nina, Andriukhanova Olena
Format:	Article
Language:	English
Published:	Sciendo 2018-12-01
Series:	Organizacijų Vadyba: Sisteminiai Tyrimai
Subjects:	customer engagement factors influence on customer engagement advertisement anime
Online Access:	http://www.degruyter.com/view/j/mosr.2018.80.issue-1/mosr-2018-0012/mosr-2018-0012.xml?format=INT

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spelling	doaj-354e14b030bd428883d6e2784b7a897c2020-11-24T22:08:07ZengSciendoOrganizacijų Vadyba: Sisteminiai Tyrimai2335-87502018-12-01801374710.1515/mosr-2018-0012mosr-2018-0012Customer Engagement through Using Anime Stylized AdvertisementKlebanskaja Nina0Andriukhanova Olena1doctor of social sciences, assoc. professor of marketing at the Faculty of Economics and Management, Vytautas Magnus University, Lithuania. K. Donelaičio str. 58, 44248, Kaunas, Lithuania.Master student at the Faculty of Economics and Management, Vytautas Magnus University, Lithuania.; K. Donelaičio str. 58, 44248, Kaunas, Lithuania.The paper analyses the ways how to engage more customers using anime stylized advertisement and provides new insights on it. The data was obtained through the scientific literature analysis and qualitative research. The results were provided based on in-depth interviews.http://www.degruyter.com/view/j/mosr.2018.80.issue-1/mosr-2018-0012/mosr-2018-0012.xml?format=INTcustomer engagementfactors influence on customer engagementadvertisementanime
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Klebanskaja Nina Andriukhanova Olena
spellingShingle	Klebanskaja Nina Andriukhanova Olena Customer Engagement through Using Anime Stylized Advertisement Organizacijų Vadyba: Sisteminiai Tyrimai customer engagement factors influence on customer engagement advertisement anime
author_facet	Klebanskaja Nina Andriukhanova Olena
author_sort	Klebanskaja Nina
title	Customer Engagement through Using Anime Stylized Advertisement
title_short	Customer Engagement through Using Anime Stylized Advertisement
title_full	Customer Engagement through Using Anime Stylized Advertisement
title_fullStr	Customer Engagement through Using Anime Stylized Advertisement
title_full_unstemmed	Customer Engagement through Using Anime Stylized Advertisement
title_sort	customer engagement through using anime stylized advertisement
publisher	Sciendo
series	Organizacijų Vadyba: Sisteminiai Tyrimai
issn	2335-8750
publishDate	2018-12-01
description	The paper analyses the ways how to engage more customers using anime stylized advertisement and provides new insights on it. The data was obtained through the scientific literature analysis and qualitative research. The results were provided based on in-depth interviews.
topic	customer engagement factors influence on customer engagement advertisement anime
url	http://www.degruyter.com/view/j/mosr.2018.80.issue-1/mosr-2018-0012/mosr-2018-0012.xml?format=INT
work_keys_str_mv	AT klebanskajanina customerengagementthroughusinganimestylizedadvertisement AT andriukhanovaolena customerengagementthroughusinganimestylizedadvertisement
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Customer Engagement through Using Anime Stylized Advertisement

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