| Summary: | Soap operas are a popular culture phenomenon around the globe, including
the Republic of Armenia (Armenia hereafter), a small ancient and changing society in
post-Soviet era. A survey of 292 college students from Yerevan, the capital, as well as
the provinces of Armenia was conducted in Yerevan. Employing uses and gratifications
theory, this study investigated the students’ reported motives in viewing soap operas in
relations to their demographics. The survey yielded three motives for viewing soap
operas: to pass time, for pleasure, and for stimulation. Analysis showed that provincial
students were more likely to watch soap operas to pass time. The study can serve as a
foundation for future studies about media use in Armenia and possibly other post-Soviet
societies.
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