The Aspects of Marketing Communication Activities of a Library: the Advertising of Electronic Information Resources

The Aspects of Marketing Communication Activities of a Library: the Advertising of Electronic Information Resources

The article considers the place of new information technologies in the library’s advertising of electronic information resources. The role of library advertising in promoting electronic products and services is illustrated. There is considered the activities of the Vernadsky National Library of Ukra...

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Main Author: Samokhina Zhanna
Format: Article
Language:English
Published: Vernadsky National Library of Ukraine 2017-01-01
Series:Наукові праці Національної бібліотеки України імені В.І. Вернадського
Online Access: http://nbuv.gov.ua/j-pdf/npnbuimviv_2017_47_6.pdf
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spelling doaj-353533aa5bc74758852e667d531e81122020-11-24T20:54:36ZengVernadsky National Library of UkraineНаукові праці Національної бібліотеки України імені В.І. Вернадського2224-95162017-01-01474553The Aspects of Marketing Communication Activities of a Library: the Advertising of Electronic Information ResourcesSamokhina ZhannaThe article considers the place of new information technologies in the library’s advertising of electronic information resources. The role of library advertising in promoting electronic products and services is illustrated. There is considered the activities of the Vernadsky National Library of Ukraine (VNLU) in the development of electronic technologies, creating and providing for users of electronic resources. The features of VNLU’s using of internet advertising opportunities as an effective tool of information and communication activities are illustrated. The features of the formation of new actual scientific electronic information products in VNLU are considered. http://nbuv.gov.ua/j-pdf/npnbuimviv_2017_47_6.pdf
collection DOAJ
language English
format Article
sources DOAJ
author Samokhina Zhanna
spellingShingle Samokhina Zhanna
The Aspects of Marketing Communication Activities of a Library: the Advertising of Electronic Information Resources
Наукові праці Національної бібліотеки України імені В.І. Вернадського
author_facet Samokhina Zhanna
author_sort Samokhina Zhanna
title The Aspects of Marketing Communication Activities of a Library: the Advertising of Electronic Information Resources
title_short The Aspects of Marketing Communication Activities of a Library: the Advertising of Electronic Information Resources
title_full The Aspects of Marketing Communication Activities of a Library: the Advertising of Electronic Information Resources
title_fullStr The Aspects of Marketing Communication Activities of a Library: the Advertising of Electronic Information Resources
title_full_unstemmed The Aspects of Marketing Communication Activities of a Library: the Advertising of Electronic Information Resources
title_sort aspects of marketing communication activities of a library: the advertising of electronic information resources
publisher Vernadsky National Library of Ukraine
series Наукові праці Національної бібліотеки України імені В.І. Вернадського
issn 2224-9516
publishDate 2017-01-01
description The article considers the place of new information technologies in the library’s advertising of electronic information resources. The role of library advertising in promoting electronic products and services is illustrated. There is considered the activities of the Vernadsky National Library of Ukraine (VNLU) in the development of electronic technologies, creating and providing for users of electronic resources. The features of VNLU’s using of internet advertising opportunities as an effective tool of information and communication activities are illustrated. The features of the formation of new actual scientific electronic information products in VNLU are considered.
url http://nbuv.gov.ua/j-pdf/npnbuimviv_2017_47_6.pdf
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