THE INFLUENCE OF SUSTAINABLE DEVELOPMENT PRINCIPLES ON SHAPING THE COMPANIES' MARKETING POLICY

THE INFLUENCE OF SUSTAINABLE DEVELOPMENT PRINCIPLES ON SHAPING THE COMPANIES' MARKETING POLICY

Today, consumers do not just buy brands, but also buy company philosophies and policies. Worldwide studies have shown that customers tend to favour companies that are perceived to be socially and environmentally responsible. For that, companies need to face the challenge of evaluating their product...

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Main Authors: Lavinia Dovleac, Gheorghe Epuran, Angela Eliza Micu
Format: Article
Language:English
Published: Dunarea de Jos University of Galati 2015-05-01
Series:Risk in Contemporary Economy
Online Access:http://www.rce.feaa.ugal.ro/images/stories/RCE2015/Management-Marketing/DovleacEpuranMicu.pdf
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spelling doaj-3516f4443bf446b093d5707cd1489a482020-11-24T22:24:04ZengDunarea de Jos University of Galati Risk in Contemporary Economy2067-05322067-05322015-05-0121560565THE INFLUENCE OF SUSTAINABLE DEVELOPMENT PRINCIPLES ON SHAPING THE COMPANIES' MARKETING POLICYLavinia DovleacGheorghe EpuranAngela Eliza MicuToday, consumers do not just buy brands, but also buy company philosophies and policies. Worldwide studies have shown that customers tend to favour companies that are perceived to be socially and environmentally responsible. For that, companies need to face the challenge of evaluating their product and service portfolios, as well as the way these products and services are created, produced and marketed. The question is how to integrate marketing strategy and sustainable development principles for the company success. This paper aims to discover how hard young consumers are influenced in their buying decision by the companies’ preoccupations for sustainable development.http://www.rce.feaa.ugal.ro/images/stories/RCE2015/Management-Marketing/DovleacEpuranMicu.pdf
collection DOAJ
language English
format Article
sources DOAJ
author Lavinia Dovleac
Gheorghe Epuran
Angela Eliza Micu
spellingShingle Lavinia Dovleac
Gheorghe Epuran
Angela Eliza Micu
THE INFLUENCE OF SUSTAINABLE DEVELOPMENT PRINCIPLES ON SHAPING THE COMPANIES' MARKETING POLICY
Risk in Contemporary Economy
author_facet Lavinia Dovleac
Gheorghe Epuran
Angela Eliza Micu
author_sort Lavinia Dovleac
title THE INFLUENCE OF SUSTAINABLE DEVELOPMENT PRINCIPLES ON SHAPING THE COMPANIES' MARKETING POLICY
title_short THE INFLUENCE OF SUSTAINABLE DEVELOPMENT PRINCIPLES ON SHAPING THE COMPANIES' MARKETING POLICY
title_full THE INFLUENCE OF SUSTAINABLE DEVELOPMENT PRINCIPLES ON SHAPING THE COMPANIES' MARKETING POLICY
title_fullStr THE INFLUENCE OF SUSTAINABLE DEVELOPMENT PRINCIPLES ON SHAPING THE COMPANIES' MARKETING POLICY
title_full_unstemmed THE INFLUENCE OF SUSTAINABLE DEVELOPMENT PRINCIPLES ON SHAPING THE COMPANIES' MARKETING POLICY
title_sort influence of sustainable development principles on shaping the companies' marketing policy
publisher Dunarea de Jos University of Galati
series Risk in Contemporary Economy
issn 2067-0532
2067-0532
publishDate 2015-05-01
description Today, consumers do not just buy brands, but also buy company philosophies and policies. Worldwide studies have shown that customers tend to favour companies that are perceived to be socially and environmentally responsible. For that, companies need to face the challenge of evaluating their product and service portfolios, as well as the way these products and services are created, produced and marketed. The question is how to integrate marketing strategy and sustainable development principles for the company success. This paper aims to discover how hard young consumers are influenced in their buying decision by the companies’ preoccupations for sustainable development.
url http://www.rce.feaa.ugal.ro/images/stories/RCE2015/Management-Marketing/DovleacEpuranMicu.pdf
work_keys_str_mv AT laviniadovleac theinfluenceofsustainabledevelopmentprinciplesonshapingthecompaniesmarketingpolicy
AT gheorgheepuran theinfluenceofsustainabledevelopmentprinciplesonshapingthecompaniesmarketingpolicy
AT angelaelizamicu theinfluenceofsustainabledevelopmentprinciplesonshapingthecompaniesmarketingpolicy
AT laviniadovleac influenceofsustainabledevelopmentprinciplesonshapingthecompaniesmarketingpolicy
AT gheorgheepuran influenceofsustainabledevelopmentprinciplesonshapingthecompaniesmarketingpolicy
AT angelaelizamicu influenceofsustainabledevelopmentprinciplesonshapingthecompaniesmarketingpolicy
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