La société de l’information et l’extension du domaine de la pub

• Main Author: Suzy Canivenc
• Format: Article
• Language: English
• Published: Université du Québec à Montréal 2009-09-01
• Series: Communiquer
• Subjects: information society; consumption society; contemporary management; myth; practice; critic
• Online Access: http://journals.openedition.org/communiquer/347

This article deals with the links which join information society with the previous “consumption” regime. We shall develop the hypothesis according to which the society of information registers less in break of the consumption society than in its extension.Contemporary phenomena even seem to manifest the extension of the consumption regime which, in a strange recursive curl, makes return on its point of origin by infiltrating firms.Based on several studies in human sciences and the communicational analysis of two characteristic firms of information society, we shall underline lots of similarities which maintain the information society, the consumption society and contemporary management. They all feed on the same myth and use of the same techniques in order to reproduce the same system. However, this phenomenon meets a strong criticism but its capacity of resistance seems to diminish.