The Development of a Tourist Brand in Kazakhstan

The purpose of this article is to discuss the development of a tourist brand in Kazakhstan, taking into account the theoretical materials and relying on applied research. There is a necessity to form a tourist brand in Kazakhstan, which is currently connected with low level of recognition. On the b...

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Bibliographic Details
Main Author: Madina Smykova
Format: Article
Language:English
Published: IEECA 2015-10-01
Series:Journal of Eastern European and Central Asian Research
Subjects:
Online Access:https://ieeca.org/journal/index.php/JEECAR/article/view/74