The Impacts of Host Photos on Consumer Purchase Probability in P2P Short-Term Rental Platform: Mediating Effect of Initial Trust
In recent years, the shared housing rental platform (hereafter, the short-term rental platform), designed to serve the Peer-2-Peer (P2P) market, has flourished and received extensive attention from the business community and academia. However, few studies have focused on the effect of hosts’ persona...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Akdeniz University Tourism Faculty
2019-05-01
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| Series: | Advances in Hospitality and Tourism Research |
| Subjects: | |
| Online Access: | http://dergipark.org.tr/ahtr/issue/45580/453268?publisher=akdeniz |