The Application of Behavioural Heuristics to Initial Coin Offerings Valuation and Investment
Blockchain projects have seen a rush of investment in the form of Initial Coin Offerings (ICOs) in 2016 and 2017, yet little is understood about how to valuate these projects. This research explored the application of behavioural heuristics to ICO valuation and investing. Identified were six variabl...
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| Format: | Article |
| Language: | English |
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The British Blockchain Association
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| Series: | The Journal of The British Blockchain Association |
| Online Access: | http://jbba.scholasticahq.com/article/7776-the-application-of-behavioural-heuristics-to-initial-coin-offerings-valuation-and-investment.pdf |