The Importance of Overcoming Cultural Barriers in Establishing Brand Names: An Australian Company in China

The Importance of Overcoming Cultural Barriers in Establishing Brand Names: An Australian Company in China

Bibliographic Details
Main Authors: Mona Chung, Wendy Smith
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2007-06-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1832/im_en_2007_02_Chung.pdf
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spelling doaj-34858aecd7d74cf6a143654c98860bee2020-11-25T03:47:20ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262007-06-01321832The Importance of Overcoming Cultural Barriers in Establishing Brand Names: An Australian Company in ChinaMona ChungWendy Smithhttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1832/im_en_2007_02_Chung.pdf
collection DOAJ
language English
format Article
sources DOAJ
author Mona Chung
Wendy Smith
spellingShingle Mona Chung
Wendy Smith
The Importance of Overcoming Cultural Barriers in Establishing Brand Names: An Australian Company in China
Innovative Marketing
author_facet Mona Chung
Wendy Smith
author_sort Mona Chung
title The Importance of Overcoming Cultural Barriers in Establishing Brand Names: An Australian Company in China
title_short The Importance of Overcoming Cultural Barriers in Establishing Brand Names: An Australian Company in China
title_full The Importance of Overcoming Cultural Barriers in Establishing Brand Names: An Australian Company in China
title_fullStr The Importance of Overcoming Cultural Barriers in Establishing Brand Names: An Australian Company in China
title_full_unstemmed The Importance of Overcoming Cultural Barriers in Establishing Brand Names: An Australian Company in China
title_sort importance of overcoming cultural barriers in establishing brand names: an australian company in china
publisher LLC "CPC "Business Perspectives"
series Innovative Marketing
issn 1814-2427
1816-6326
publishDate 2007-06-01
url https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1832/im_en_2007_02_Chung.pdf
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