The constitutional protection of the consumer against deceptive publicity
<p>The dynamics of the consumer society has turned misleading advertising into one of the main problems that citizens face in contemporary times. The need of the entrepreneur to extend his products to a massive public, in a competitive market, sometimes leads him to alter the information he di...
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| Format: | Article |
| Language: | English |
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Universidad Rey Juan Carlos
2018-05-01
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| Series: | methaodos.revista de ciencias sociales |
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| Online Access: | https://www.methaodos.org/revista-methaodos/index.php/methaodos/article/view/209 |
| Summary: | <p>The dynamics of the consumer society has turned misleading advertising into one of the main problems that citizens face in contemporary times. The need of the entrepreneur to extend his products to a massive public, in a competitive market, sometimes leads him to alter the information he disseminates, misleading consumers. The objective of this article is to analyze the new advertising scenario, checking if the person's ability to choose is flawed, thus violating free competition. This increase in the assumptions of misleading advertising requires legal research on advertising discourse at present and the application of the principle of truthfulness, in accordance with the doctrinal positioning of various authors specialized in the subject. In summary, this research studies the right to receive truthful and objective information that the consumer has, focusing on the protection that the constitutional text establishes for the cases of deception or error in advertising.</p> |
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| ISSN: | 2340-8413 2340-8413 |