OBJETIVOS E MÉTODOS DE PREÇO NO VAREJO: ESTUDO NA ZONA SUL DE SÃO PAULO
Retailers face a complex task in formulating prices strategies. While the goal of pricing is to lay down a general course of action, pricing methods are procedures which enable organizations to make their pricing decisions. The scope of this paper is to explore retail pricing goals along with the me...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundação Getulio Vargas
2012-10-01
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| Series: | RAE: Revista de Administração de Empresas |
| Subjects: | |
| Online Access: | http://rae.fgv.br/sites/rae.fgv.br/files/artigos/10.1590_0034-7590201200600002.pdf |