The effect of national brand image in the process of customer purchase decision
The main objective of this research will be to determine the effect of national brand image of Spanish Firms in Brazil. For this purpose, a comparative analysis of the image of the Spanish companies and of their main competitors in Brazil (USA and Germany) has been made, from a sample of 346 Brazili...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Catalan |
| Published: |
OmniaScience
2010-10-01
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| Series: | Intangible Capital |
| Subjects: | |
| Online Access: | http://www.intangiblecapital.org/index.php/ic/article/view/209 |