Design and Implementation of FS-I Method to Improve Effectiveness of Product Advertising using Social Media, Based on Quality Function Deployment and Fuzzy Servqual
The development of advertising, many companies use social media as an alternative online advertising. It is more interactive to promote their product. The purpose of study is to determine the comparison of strategies to improve the quality of advertising services on several social media. The results...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2020-01-01
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| Series: | E3S Web of Conferences |
| Subjects: | |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2020/62/e3sconf_icenis2020_14006.pdf |