Demographics-based differences in the relationship between perceived CSR and customer loyalty in the dairy products market
The purpose of the current paper is to investigate the demographics-based differences in the relationship between customers’ perceptions of corporate social responsibility (CSR) and their loyalty towards brands/companies in the dairy products market, considering the socio-cultural and economic parti...
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| Format: | Article |
| Language: | English |
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Sciendo
2015-09-01
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| Series: | Management şi Marketing |
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| Online Access: | https://doi.org/10.1515/mmcks-2015-0010 |