Ways of choice of global marketing strategies
At the beginning of the 21th century changes caused by globalisation have became real and present in all areas of society. The most signifcant changes are changes on the market and changes in business activities. Changes in the area of the economy have raised the dilemma which international marketi...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Banja Luka, Faculty of Economics
2021-05-01
|
| Series: | Acta Economica |
| Subjects: | |
| Online Access: | http://ae.ef.unibl.org/index.php/ae/article/view/353 |