Competitive Advantage and Marketing Performance (A Descriptive Survey on Oil Palm Plantation Industries in West Kalimantan Province)

This research analyzes the competitive advantage in order to enhance the marketing performance of oil palm plantation companies in West Kalimantan Province, which aims to: (1) find out the implementation of competitive advantage of the oil palm plantation companies in West Kalimantan Province, (2) f...

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Bibliographic Details
Main Authors: Nurmala Nurmala, Saniah Saniah, Sy Novieyana, Utin Nina Hermina
Format: Article
Language:English
Published: STKIP Singkawang 2018-03-01
Series:Jurnal Terapan Manajemen dan Bisnis
Subjects:
Online Access:http://journal.stkipsingkawang.ac.id/index.php/JTMB/article/view/495