Internet Portal as a new corporate mass media

In this article author considers the place and the role of a network information portal in system of corporate mass-media and its advantages in comparison with traditional media. Features of functioning and genre originality of the enterprise information portal are investigated.

Bibliographic Details
Main Author: V A Grabelnikov
Format: Article
Language:English
Published: Peoples’ Friendship University of Russia (RUDN University) 2010-03-01
Series:RUDN Journal of Studies in Literature and Journalism
Subjects:
Online Access:http://journals.rudn.ru/literary-criticism/article/view/4286