THE LANGUAGE OF MEDICAL ADVERTISING MATERIALS
Increasingly audacious steps in advertising are made to affect the customer and to encourage them to buy the advertised goods. Advertising is highly important in gaining a foothold in the business environment. Usually, the advertising texts fail to meet the norms of the standard Lithuanian language...
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| Format: | Article |
| Language: | English |
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Vilnius University
2015-04-01
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| Series: | Respectus Philologicus |
| Subjects: | |
| Online Access: | http://www.rephi.knf.vu.lt/images/27_32/166_173%20Briaukiene.pdf |
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