Women’s attitude towards representation of women domestication in advertisement
The persuasive strategies in advertising often use gender-biased signs or languages, which represent women’s subordination and domestication. On the other hand, the construction and development of individual gender concepts begin in childhood through the parents, peer groups, schools and mass media...
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| Format: | Article |
| Language: | English |
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Universitas Airlangga
2019-04-01
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| Series: | Masyarakat, Kebudayaan dan Politik |
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| Online Access: | https://e-journal.unair.ac.id/MKP/article/view/9315 |