Le BCBG et les classes sociales en France

<p class="MsoNoSpacing">This article examines the fashion style dress known by the name of Bon&nbsp;<span style="font-size: 1rem;">Chic Bon Genre (BCBG) (or “preppy”) developed by the Bourgeois in&nbsp;</span><span style="font-size: 1rem;"...

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Main Authors: Fredricka, Clarissa Rebecca, Miranda, Airin
Format: Article
Language:English
Published: UGM Digital Press 2019-10-01
Series:Digital Press Social Sciences and Humanities
Online Access:https://digitalpress.ugm.ac.id/article/284
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spelling doaj-32d9f525d42f4f199c4a07e1018e30342021-05-04T05:32:25ZengUGM Digital PressDigital Press Social Sciences and Humanities2654-94332019-10-0130001110.29037/digitalpress.43284Le BCBG et les classes sociales en FranceFredricka, Clarissa RebeccaMiranda, Airin<p class="MsoNoSpacing">This article examines the fashion style dress known by the name of Bon&nbsp;<span style="font-size: 1rem;">Chic Bon Genre (BCBG) (or “preppy”) developed by the Bourgeois in&nbsp;</span><span style="font-size: 1rem;">France after the oil crisis in 1979. This fashion style reflects the social&nbsp;</span><span style="font-size: 1rem;">status of the group of persons who were members of the highest social&nbsp;</span><span style="font-size: 1rem;">class in France at the time. The BCBG was born in the middle-class&nbsp;</span><span style="font-size: 1rem;">community who wants to separate from other social classes through&nbsp;</span><span style="font-size: 1rem;">manifestations of the values of this group. The goal is to present the&nbsp;</span><span style="font-size: 1rem;">BCBG not only as a style of clothing but also the values as the Bourgeois&nbsp;</span><span style="font-size: 1rem;">lifestyle. The details in the BCBG fashion style will be analyzed using the&nbsp;</span><span style="font-size: 1rem;">semiotics of Roland Barthes. He explained that clothes are the&nbsp;</span><span style="font-size: 1rem;">&amp;quot;signifiants&amp;quot; and the style or fashion are the &amp;quot;signifiés&amp;quot; to find the &amp;quot;myth&amp;quot;&nbsp;</span><span style="font-size: 1rem;">that connects the signs that show the link between the style of clothing&nbsp;</span><span style="font-size: 1rem;">with the bourgeois lifestyle. The results show that the Bourgeois&nbsp;</span><span style="font-size: 1rem;">distinguish to determine its position or stand within the company in&nbsp;</span><span style="font-size: 1rem;">France; and it is in a higher position than others. This distinction of the&nbsp;</span><span style="font-size: 1rem;">Bourgeois will be examined using the theory of the distinction of Pierre&nbsp;</span><span style="font-size: 1rem;">Bourdieu, which is a concept of the segregation of the dominant as a step&nbsp;</span><span style="font-size: 1rem;">to establish their position and distinguish their values of others.</span></p><p class="MsoNoSpacing"><o:p></o:p></p>https://digitalpress.ugm.ac.id/article/284
collection DOAJ
language English
format Article
sources DOAJ
author Fredricka, Clarissa Rebecca
Miranda, Airin
spellingShingle Fredricka, Clarissa Rebecca
Miranda, Airin
Le BCBG et les classes sociales en France
Digital Press Social Sciences and Humanities
author_facet Fredricka, Clarissa Rebecca
Miranda, Airin
author_sort Fredricka, Clarissa Rebecca
title Le BCBG et les classes sociales en France
title_short Le BCBG et les classes sociales en France
title_full Le BCBG et les classes sociales en France
title_fullStr Le BCBG et les classes sociales en France
title_full_unstemmed Le BCBG et les classes sociales en France
title_sort le bcbg et les classes sociales en france
publisher UGM Digital Press
series Digital Press Social Sciences and Humanities
issn 2654-9433
publishDate 2019-10-01
description <p class="MsoNoSpacing">This article examines the fashion style dress known by the name of Bon&nbsp;<span style="font-size: 1rem;">Chic Bon Genre (BCBG) (or “preppy”) developed by the Bourgeois in&nbsp;</span><span style="font-size: 1rem;">France after the oil crisis in 1979. This fashion style reflects the social&nbsp;</span><span style="font-size: 1rem;">status of the group of persons who were members of the highest social&nbsp;</span><span style="font-size: 1rem;">class in France at the time. The BCBG was born in the middle-class&nbsp;</span><span style="font-size: 1rem;">community who wants to separate from other social classes through&nbsp;</span><span style="font-size: 1rem;">manifestations of the values of this group. The goal is to present the&nbsp;</span><span style="font-size: 1rem;">BCBG not only as a style of clothing but also the values as the Bourgeois&nbsp;</span><span style="font-size: 1rem;">lifestyle. The details in the BCBG fashion style will be analyzed using the&nbsp;</span><span style="font-size: 1rem;">semiotics of Roland Barthes. He explained that clothes are the&nbsp;</span><span style="font-size: 1rem;">&amp;quot;signifiants&amp;quot; and the style or fashion are the &amp;quot;signifiés&amp;quot; to find the &amp;quot;myth&amp;quot;&nbsp;</span><span style="font-size: 1rem;">that connects the signs that show the link between the style of clothing&nbsp;</span><span style="font-size: 1rem;">with the bourgeois lifestyle. The results show that the Bourgeois&nbsp;</span><span style="font-size: 1rem;">distinguish to determine its position or stand within the company in&nbsp;</span><span style="font-size: 1rem;">France; and it is in a higher position than others. This distinction of the&nbsp;</span><span style="font-size: 1rem;">Bourgeois will be examined using the theory of the distinction of Pierre&nbsp;</span><span style="font-size: 1rem;">Bourdieu, which is a concept of the segregation of the dominant as a step&nbsp;</span><span style="font-size: 1rem;">to establish their position and distinguish their values of others.</span></p><p class="MsoNoSpacing"><o:p></o:p></p>
url https://digitalpress.ugm.ac.id/article/284
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