Le BCBG et les classes sociales en France
<p class="MsoNoSpacing">This article examines the fashion style dress known by the name of Bon <span style="font-size: 1rem;">Chic Bon Genre (BCBG) (or “preppy”) developed by the Bourgeois in </span><span style="font-size: 1rem;"...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
UGM Digital Press
2019-10-01
|
| Series: | Digital Press Social Sciences and Humanities |
| Online Access: | https://digitalpress.ugm.ac.id/article/284 |
| Summary: | <p class="MsoNoSpacing">This article examines the fashion style dress known by
the name of Bon <span style="font-size: 1rem;">Chic Bon Genre (BCBG) (or “preppy”) developed by the
Bourgeois in </span><span style="font-size: 1rem;">France after the oil crisis in 1979. This fashion style
reflects the social </span><span style="font-size: 1rem;">status of the group of persons who were members of the
highest social </span><span style="font-size: 1rem;">class in France at the time. The BCBG was born in the
middle-class </span><span style="font-size: 1rem;">community who wants to separate from other social classes
through </span><span style="font-size: 1rem;">manifestations of the values of this group. The goal is
to present the </span><span style="font-size: 1rem;">BCBG not only as a style of clothing but also the values
as the Bourgeois </span><span style="font-size: 1rem;">lifestyle. The details in the BCBG fashion style will be
analyzed using the </span><span style="font-size: 1rem;">semiotics of Roland Barthes. He explained that clothes
are the </span><span style="font-size: 1rem;">&quot;signifiants&quot; and the style or fashion
are the &quot;signifiés&quot; to find the &quot;myth&quot; </span><span style="font-size: 1rem;">that connects the signs that show the link between the
style of clothing </span><span style="font-size: 1rem;">with the bourgeois lifestyle. The results show that the
Bourgeois </span><span style="font-size: 1rem;">distinguish to determine its position or stand within the
company in </span><span style="font-size: 1rem;">France; and it is in a higher position than others. This
distinction of the </span><span style="font-size: 1rem;">Bourgeois will be examined using the theory of the
distinction of Pierre </span><span style="font-size: 1rem;">Bourdieu, which is a concept of the segregation of the dominant as a step </span><span style="font-size: 1rem;">to establish their position and distinguish their values
of others.</span></p><p class="MsoNoSpacing"><o:p></o:p></p> |
|---|---|
| ISSN: | 2654-9433 |