Channel Selection Decision in a Dual-Channel Supply Chain: A Consumer-Driven Perspective
In a supply chain, customers have heterogeneity preferences due to channel stickiness and brand stickiness. The complicated behaviors of different customers (i.e., target customers and experience customers) results can lead to channel cannibalization, which increases the difficulties of manufacturer...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2020-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/9159121/ |