Antecedents of Business Level Strategies in Nigerian Agro-Based Firms

• Main Authors: Ibidunni Ayodotun Stephen, Ogundana Oyebisi Mary
• Format: Article
• Language: English
• Published: Tomas Bata University in Zlín 2014-09-01
• Series: Journal of Competitiveness
• Subjects: Strategic Orientation; Business Level Strategies; Top Management Factor; Organizational System; Departmental Connectivity
• Online Access: http://cjournal.cz/files/176.pdf

The purpose of this paper is to investigate the impact of antecedent factors on business level strategies of Nigerian agro-based firms. The study made use of survey method over one hundred and ninety-three respondents. Pearson’s correlation and regression analysis were used to analyze the data obtained. The existing relationship stemming from the results revealed that top management factor, organizational system, and departmental connectivity are important antecedent factors that determine the success or otherwise of strategic orientation dimensions. The study recommends that the calibre of the top management personnel and the internal cohesion between departments should be considered a critical variable in the adoption of particular orientation.