| Summary: | Due to a growing appreciation for the ecological and recreational benefits of public green spaces, the evaluation of urban parks’ service efficiency, as well as citizens’ behavioral preferences for daily recreation, have become an increasing academic focus. However, due to the lack of empirical approaches, existing research on exploring park service areas has been simplified by their use of Euclidean distance or buffer sets by simulation, ignoring the fact that the likelihood of citizens visiting urban parks is time sensitive. Utilizing mobile signaling data and web map services, this study proposes an approach to estimating the travel times of park visitors and analyzing the characteristics of park service areas from the perspective of actual time consumption. Taking Shanghai as a case study, this research firstly identified the time–cost decay of parks with different areas and locations. A comparison analysis was then used to examine the spatial relationship between park service areas and their accessibility defined by time consumption. The results show that (1) urban parks in Shanghai have larger mean service radii than existing planning guidelines, and park service areas were significantly influenced by park locations; (2) people have a great preference for urban parks whose travel times by public transit are under 40 min, and they have no desire to visit parks located within or outside the Middle Ring Road when the travel times reach 60 min and 75 min, respectively; (3) the shapes of park service areas are consistent with the high-accessibility districts defined by time thresholds, in spite of some differences caused by citizens’ choices. These findings provide an effective tool for evaluating the actual characteristics of park recreational services, along with direct implications for policymakers aiming to establish effective strategies for improving the accessibility and vitality of urban parks.
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